Collection of Personal Details
AFI collects your details when you submit those details to us either online or by email. These details are stored within our secure database system. The details collected may include your full name, address, phone and email address.
Use of Personal Details
AFI will use your personal details to enable us to perform our role as a service provider. We may also use your personal details to contact you to discuss additional products and services that we offer. Your details could be used to measure and assess our customer service, and analyze customer purchasing preferences.
Third Party Service Providers
Occasionally, we may supply your personal information to third parties to perform services on our behalf, such as the following: the distribution of marketing information to you (except where you have chosen to opt out of receiving this information from us); the supply of data center storage and maintenance services for our IT systems and infrastructure; and the supply of credit related services such as credit worthiness, credit provision and credit rating, or bank related services; or the supply of billing and payment services.
Our relationships with such third party service providers are governed by our contracts with them. Those service providers are required to hold your personal information strictly confidential.
Accuracy and Transparency
You may access and update the personal information at any time by contacting us. If you believe that we may hold other personal information about you which is inaccurate, please contact us and we will take reasonable steps to ensure that it is corrected.
Analytics, Internet Marketing and “Cookies”
AFI uses Google Search Console, Google Analytics, and search engine marketing such as Google Ads. These services place and read a cookie in your internet browsers, and may use web beacons to collect this information for our use (if your internet browser security settings are configured to allow it). These cookies do not identify anything about you personally, but do allow us to track generic information about your use of our website, such as which pages you visit, and how long you visit them for.
These cookies may also track your activity on our site after you have clicked on a search engine advertisement, and they may also serve you ads based on your prior visit to our website when you visit other websites. You can learn more about the Google cookies and opt out of these at the Google Privacy center, and there is an internet industry group which runs the Network Advertising Initiative, which allows you to opt out of a range of network advertising beyond what we use here at AFI.